elif is a adolescent company which grew from the idea of combining a feminine handbag with a laptop case. The idea was, "Do you always have to hold two bags when you work?" It was apparent to us that the two could be combined, and Elif decided that it could proceed by following an essential guiding principle – that designs importance must be a beautiful handbag  that you would enjoy flaunting while walking into a downtown restaurant or strolling through the shops during your lunch break.